Semester B: Week 17
Student: Tai Ser Yeet (22064351)
Programme: BA (Hons)(SW) Digital Media Design
WEEK 17
Showreel
- Juxtaposition of loud and quiet elements
- For example, loud footage and quiet music
- Can put work from outside, but should mainly be the work you've done in university
- You can even insert some footage of dancing
Brand Identity
I stumbled upon this YouTube video while researching brand identity, and it is useful as a reference for visual and strategic storytelling.
Some of the elements I plan to experiment with:
- Hand-drawn logo
- different weight of strokes
- negative space
- rough texture
I was grappling with two options: using my initials (SY) or choosing an object that represents my personality traits and what I want my future clients/ employers to associate my work with. I could not think of an object, so I went with the first choice.
As always, Pinterest has some of the best design examples, so I created a quick moodboard consisting of a few logos that stood out to me.
After an hour, I wasn't getting anywhere near a draft that I liked, so I shifted over to my tablet instead, as I would have greater control over the minor details. Besides, going back to the traditional-ish way of brainstorming, e.g. sketching, is sometimes the way to go. During that process, I managed to figure out a direction that I gravitate towards, which I have circled in blue. The specific letterforms in that sketch featured elongated tails and a low x-height, which provided the typeface with its unique character.
