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Professional Practices - Week 18

   Semester B:  Week 18 Student:  Tai Ser Yeet (22064351) Programme:  BA (Hons)(SW) Digital Media Design WEEK 18 Feedback from Dean This S represents the seat logo (it is the subconscious) Portfolio looks like a tech company's website, and it looks too white, clean Look at website examples on  Squarespace For the primary blue color, make it more muted or less saturated The trend now is to use earthy colours, subdue Add more color to the design The chosen logo (of my initials, SY) is good because it isn't too bold, and instead, the negative space between the two letters is interesting, so I will do more exploration on that The letters themselves sort of resemble two dancers executing a certain pose https://careerset.com/account-login.php Refine the CV based on the feedback given on CV360 The ideal score is 95% and above After Class Deadline: Monday, 11 May 2026 by 5pm

Professional Practices - Week 17

  Semester B:  Week 17 Student:  Tai Ser Yeet (22064351) Programme:  BA (Hons)(SW) Digital Media Design WEEK 17 Showreel Juxtaposition of loud and quiet elements  For example, loud footage and quiet music  Can put work from outside, but should mainly be the work you've done in university You can even insert some footage of dancing  Brand Identity I stumbled upon this YouTube video while researching brand identity, and it is useful as a reference for visual and strategic storytelling. I was brainstorming ideas for a logo when I had this thought of asking Google Gemini, "What kind of design traits should a logo have to represent boldness or empathy? " This was the answer it gave me: Some of the elements I plan to experiment with:  Hand-drawn logo different weight of strokes negative space rough texture I was grappling with two options: using my initials (SY) or choosing an object that represents my personality traits and what I want my future c...

Professional Practices - Week 15 (Lemon Project Reflective Essay)

  Semester B:  Week 15 Student:  Tai Ser Yeet (22064351) Programme:  BA (Hons)(SW) Digital Media Design WEEK 15 Lemon Project Reflective Essay I thoroughly enjoyed myself during this project due to its creative flexibility, which allowed me to create content based on my main hobby: dancing. After looking through works from previous students, I didn’t want the account to solely promote the lemon fruit. Instead, I wanted it to represent the lemon conceptually, subtly and mysteriously. Thus, I made it a point to pick brand colours that did not consist of one yellow shade. I had chosen a striking royal blue colour because it’s my favourite colour, it was also inspired by the famous French artist, Yves Klein, who adopted this hue of pure ultramarine called the “International Klein Blue and claimed to have created and trademarked it. The brand identity revolves around simplicity and minimalism with a playful and encouraging brand voice that promotes exclusivity while promo...