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Professional Practices - Week 19

    Semester B:  Week 19 Student:  Tai Ser Yeet (22064351) Programme:  BA (Hons)(SW) Digital Media Design WEEK 19 Results on Lemon Project I got third place for the assignment and was gifted a lemon drizzle cake from Sainsbury's (thanks, Dean!). The prize for first place was a bag of lemons and a 200-pound Amazon gift voucher, which made my jaw drop. In hindsight, I would have posted more dance videos if I knew what the first-place prize was going to be, but oh well, you appreciate what you have and move on.  My Lemon Cake and I After Class I wanted to create a deboss text effect for the business card, which is essentially  the opposite of embossing. Instead of raising the design, it involves pressing it into the material so it sits below the surface. Dean showed me how to manually create that effect in Photoshop, but it can also be done in Adobe Illustrator. A few tips: Emboss: dark at the bottom, light at the top Deboss: light at the bottom, dark at ...

Professional Practices - Week 18

   Semester B:  Week 18 Student:  Tai Ser Yeet (22064351) Programme:  BA (Hons)(SW) Digital Media Design WEEK 18 Feedback from Dean This S represents the seat logo (it is the subconscious) Portfolio looks like a tech company's website, and it looks too white, clean Look at website examples on  Squarespace For the primary blue color, make it more muted or less saturated The trend now is to use earthy colours, subdue Add more color to the design The chosen logo (of my initials, SY) is good because it isn't too bold, and instead, the negative space between the two letters is interesting, so I will do more exploration on that The letters themselves sort of resemble two dancers executing a certain pose https://careerset.com/account-login.php Refine the CV based on the feedback given on CV360 The ideal score is 95% and above After Class Deadline: Monday, 11 May 2026 by 5pm Business Card I tried adhering to the 3mm text safe zone, but the margin was too narrow for...

Professional Practices - Week 17

  Semester B:  Week 17 Student:  Tai Ser Yeet (22064351) Programme:  BA (Hons)(SW) Digital Media Design WEEK 17 Showreel Juxtaposition of loud and quiet elements  For example, loud footage and quiet music  Can put work from outside, but should mainly be the work you've done in university You can even insert some footage of dancing  Brand Identity I stumbled upon this YouTube video while researching brand identity, and it is useful as a reference for visual and strategic storytelling. I was brainstorming ideas for a logo when I had this thought of asking Google Gemini, "What kind of design traits should a logo have to represent boldness or empathy? " This was the answer it gave me: Some of the elements I plan to experiment with:  Hand-drawn logo different weight of strokes negative space rough texture I was grappling with two options: using my initials (SY) or choosing an object that represents my personality traits and what I want my future c...