Semester A: Week 7
Student: Tai Ser Yeet (22064351)
Programme: BA (Hons)(SW) Digital Media Design
WEEK 7
Reading Week
Data Visualisation
Instead of frolicking at home during this 1-week holiday, I attended a design workshop hosted by Cambridge Intelligence in Hills Road. This workshop featured three speakers from London and Cambridge who shared their views on Data Visualisation. I have attached my LinkedIn post below, which includes my write-up on how it went and what I took away from it all. After the event, I reconnected with some lovely people whom I was familiar with and new ones as well. We had a good chat about the state of the industry, where it was headed and got some advice on how to start my career after graduating from university.
My LinkedIn Post
In the post, I mentioned this particular video that helped me better understand the concept of data visualisation, which is called "Effective Data Visualisation by Valentina."
What I have gathered from the video:
- Data vis can help people experience the world in a different way
- Processing data -> rendering (visualisation) -> sensing (experience)
- Data Vis uses one's visual cortex
- When creating a chart representing statistics, first identify what the data stands for
- Look for inspo - nature, science, art (smtg outside of the data-related field
- Pinpoint the story data that is narrating
- Making people feel the data
- End outcome: field of poppies chart (scatter plot)
- We want to peak our audience's curiosity, challenge their assumptions or simply be part of a conversation
- Very important to first establish what is the type of communication that we are trying to engaging our audience with
- Check out Oddityviz.com
Edward Tufte
• "Graphics reveal data" (Tufte, 2001)
• Focused on substance (not chart junk) Im not reading journal articles in order to see pretty charts; im reading them to see what the data reveals
https://youtu.be/T4_ja1VAhUs?si=c6MTPXtlWyq1U2ON
talk about how you got inspired by the oddityviz infographics, vinyl groove etc
https://criticalmaterials.energypolicy.columbia.edu/minerals/Eu/