Semester A: Week 5
Student: Tai Ser Yeet (22064351)
Programme: BA (Hons)(SW) Digital Media Design
WEEK 5
Takeaways from Class
Briefing on the RA Assignment
- Dean wants an abstract poster, not with images of artworks
- Artworks from the RA won't be provided
- must be colourful
- You can use different mediums, you can even use traditional mediums such as painting or pencil
After Class
Series 1: Lemons as a Dance Movement
The first concept explored how dancers interpret a lemon as a dance move. I was enrolled in a part-time dance program that runs every Sunday, surrounded by aspiring professional dancers. Why not get them involved? After getting their consent, I photographed their creative interpretations of what a "lemon" movement could be. Every dancer was cooperative and brought their unique energy to the project. Creating these posts was incredibly fun because I had complete creative freedom and there was no strict brief to follow. If I wanted to break conventional design principles, I could, and it would still work within the conceptual framework I have built.
If anyone was struggling with the task, I'd pull up this Pinterest board for inspiration.
 |
| Pictures I Took On My Phone |
Creating the Instagram Account
1. Profile Picture - Logo
2. Opening Posts - Establish Brand Voice & Exclusivity
2. Opening Posts - Establish Brand Voice & Exclusivity
I wanted to create some suspense, so I released a few teasers stating the digital launch of the brand.
