Semester A: Week 1- Week 11
Student: Tai Ser Yeet (22064351)
Programme: BA(Hons) Digital Media Design
Task: Week 6's Class Task
Project Progress
Dean’s Feedback
- Right off the bat, the eyes make the dog look rather sad and miserable.
- For the logo, make the eyes of the dog bigger and add a reflective highlight to make the eyes look pitiful rather than miserable.
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| 1st Attempt |
- The first attempt: This version of the eyes is too complicated. Instead, use the negative space to create the reflective highlight, which makes the design much simpler.
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| 2nd Attempt |
- The second attempt: Dean said it was much better.
- In terms of the overall branding guidelines, Dean approves.
Peer’s Feedback
- Try to make the pink more vibrant because when the app icon is against a colorful background, such as an image, it does not make it stand out.
- One of my peers agreed that between the eyes with and without the negative space highlight, the one with the cut-out hole is better.
Branding Guideline
I included a several sections showing different variations of my logo, chosen type family, color palette, and an mock-up example.