Semester A: Week 1- Week 11
Student: Tai Ser Yeet (22064351)
Programme: BA(Hons) Digital Media Design
Task: Week 5's Class Task
Student: Tai Ser Yeet (22064351)
Programme: BA(Hons) Digital Media Design
Task: Week 5's Class Task
Class Tasks
This week, Dean gave us a lecture on the branding guidelines that we have
to create for our app.
Reference for Branding Guideline
Week 5's Progress of App Assignment
This is a moodboard that contains a logo that uses Gestalt's Principle of Closure where the human eye perceives an image as complete even when certain elements are missing. I thought this concept was rather interesting and it fits the criteria of a good logo because it is simple yet effective and impactful.
Collecting References
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| Reference Images for Logo |
After deciding on the rough concept of my logo, I went over to Adobe Illustrator and pasted all of my dog reference images. I particularly chose the dogs that looked pitiful and mostly photographed from the top.
Brainstorming Logo
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| Progress for Logo #1 |
Again, I experimented with the design principle mentioned earlier with a Dalmatian dog. After several attempts, I still wasn't satisfied with the outcome so I went for a different dog breed which was a French Bulldog. The reason was that as I googled dog breeds online, a few articles emphasized that the Frenchie is the most popular dog amongst the British.
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Progress for Logo #2 |
I started off with basic shapes such as a triangle and began forming it into the facial expression of a bulldog. Initially, it looked like a Shih Tzu but as I added the face, the entire design transformed and it was starting to take shape. After a few iterations, I was happy with the general look of the logo.
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| Progress for Logo #3 |
Next, I placed a square behind the logo to see what it would look like as a thumbnail for a mobile app. I created a few versions and played around with various color palettes. Later, I could not decide which version is better so I headed over to my Instagram and posted a story asking my online friends for their feedback.
Their Responses
Instagram Story About Logo
Feedback from Peers
All-in-all, 29 people had responded to my story and the most popular votes were Version 11 & 13 because it looked more like a dog adoption app.
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| Instagram Story About Logo |
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| Feedback from Peers |
All-in-all, 29 people had responded to my story and the most popular votes were Version 11 & 13 because it looked more like a dog adoption app.
Feedbacks
Dean's Feedback
- Try to evoke emotions in the logo
- Use the sad eyes to attract potential adopters
- “Gruff” has a negative meaning because it is defined as rough and aggressive.
- Change to Poochi because the people in the UK call their dog
- Neomorphism: look up the term and try to apply it to the app
- My logo is too complicated
- The second idea with the hand on the head is that the dog looks like a fetus. Make it simpler.
- Go to Battersea Dogs & Cats Home and press inspect to see the website in the size of a phone. Observe the features and implement them into the app.
- We need to finish the branding guidelines by this week.
- Use cute pictures of dogs photographs and combine playful illustrations into the app
Peer's Feedback
- If you choose a white background, people looking to adopt a pet at night are going to skip your app
- General colors for the app could be brown, black, white, and grey (resembling a golden retriever & huskie)