Semester A: Week 1- Week 11
Student: Tai Ser Yeet (22064351)
Programme: BA(Hons) Digital Media Design
Task: Week 4's Class Task
Week 4's Progress of App Assignment
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| Identifying the App's Most Viable Product (MVP) |
This week, I analyzed a couple of case studies done by previous researchers regarding pet adoption including the step-by-step process to get to the completed product. After doing market research on the user's concerns regarding the adoption process, I brainstormed a few solutions to each pain point listed using the Miro software. This ensures that I resolve each and every issue brought up by customers. I also added extra features that I think would be useful to integrate into the app, making the user experience more pleasant.
Survey Questions
For the quantitative research following questions were asked in a Google form, resulting in 14 responses (Flow, 2021):
Do you currently own a pet?
Would you prefer buying or adopting a pet?
What online service do you use to search for pets before contacting shelters?
Do all shelters provide a database of pets?
what factors do you look for while searching for a pet? (species, size, breed, temperament, gender, age, energy level, other)
Even if they do, how accurate or updated is the info provided on the website or app?
Is there a clear brief given from the shelter’s end about the adoption process and the requirements of the customers?
Is there a good amount of support provided after the adoption?
From 0 to 10 how hectic or easy do you think the adoption process currently is? (0= easy, 10= hectic)
Do shelters provide a long-term history of the pets? (Medical documents, previous ownership, experience history)
I researched more on how to conduct card sorting and the benefits of it. A screenshot of a paragraph from a useful article is attached below.
From what I have gathered, the article states that you get to see how each user thinks. E.g when they wish to find their personal details of the account, he/she will try to find it in a specific category such as under “Account”. You can see if the terms might be hard for them to understand and later change them to a simpler one.
I could also insert a few screening questions such as, "Have you adopted a pet from an animal shelter?"Notes From Article
- less than 40 cards
- recruit experienced & inexperienced candidates for card sorting
- moderated (can jot down their thought process behind their action, ask them questions/ unmoderated (quicker, less interference)
- normally lasts for 60 minutes
- conduct practice session with someone before inviting participants
- Remember to add the legal paragraphs in your app but make them hidden
- No white background for the app cuz boring
- Survey questions can be copied from the internet
- User persona does not have to be so detailed, it could just be in-point form
Examples of animal shelter websites
- https://woodgreen.org.uk/pets/?species=dog
- https://www.battersea.org.uk/
- https://www.nawt.org.uk/
- https://www.lulubellsrescue.com/
Potential Features of the App
Navigation Bar
- Home page (Enquiry form button)
- Favorites/ Likes
- Search bar (Filter system- species, size, breed, temperament, gender, age, energy level)
- Donate
- In-app chats/ phone calls
Other features
- Insert link to social media, email
- Take a quiz! Find out what pet suits you best!
